New Skincare Ingredient & Surfactant Arrive at Vantage

Vantage will present two new ingredients as well as a set of new formulations at in-cosmetics next month.

This year, Vantage delivers a compelling showcase of high-performance and sustainable solutions by integrating marketing intel and technical expertise,” says Beto Pino, newly appointed Vice President of Innovation, Personal Care. “By understanding and anticipating the needs of the end user, we have created 17 new formulations aimed to accelerate our customers’ innovation pipelines, positioning ourselves as a partner within the personal care value chain.

New Ingredients

Vantage will also introduce two innovations aimed at enhancing formulation performance:
Curazelic 44 is a novel form of solubilized azelaic acid to help improve performance in face cleansers and clear formulations.

 
Metaupon EZ Amibio—the latest sulfate-free, liquid surfactant system—has been developed for its versatility and compatibility with a broad range of rinse-off systems.

New Formulations

Recognizing the preferences and challenges of each generation from Gen Alpha to Boomers, the concept entitled “Vantage, Your Life Choice” illustrates how personal care accompanies consumers through their life journey to fulfill their needs and aspirations.
 
The new formulations include skin care, hair care, color cosmetics and multifunctional prototypes and are positioned to address the diverse skin care and beauty needs of each generation. They incorporate Vantage solutions that support trends for conscious consumerism and responsible sourcing as well as enable more sustainable formulation development and energy consumption.